Meet Jabari, the new global face of water safety!

22 Jun

Children love the water.  Starting from the time they can make that first satisfying ‘splash’ with their hand in the bath they love to splash in puddles, float leaf boats, and run through sprinklers.  As they get older they can’t wait to do cannonballs into the pool, swim, surf, waterski, sail, even get the feeling of peace of just sitting on the beach watching the sun set over a lake or ocean.

We believe that being in and around water is one of the great joys of childhood, but water requires respect.  It is a powerful force of nature, and as with any of Mother Nature’s creations, can be dangerous as well as soothing.  Drowning is the second leading cause of death for children in virtually every developed country.  In developing nations the statistics are far more alarming.  So how do you balance the sheer joy, the exuberance of being in and near water, not to mention the practical reality that 70% of the water’s surface is water, not counting bathtubs, buckets, and pools?  How do you keep children safe without robbing them of their joy?

Meet Jabari.  Jabari (ja-BAR-ee) is the Swahili word for ‘brave’.  Our Jabari is a captivating lion cub who would like to do the right thing, but like all children, needs guidance and reminders of how to stay safe.  We believe that by positively introducing basic concepts of water safety using a lovable character, children are more likely to remember and model the desired behavior.  We are introducing Jabari in a children’s book targeted at 2-4 year olds with follow-up books, DVDs and other solutions targeted for children from 1-10.  The book provides an opportunity for parents or caregivers to interact positively with children, while also making the adults aware of common water-related dangers associated with the age group.  The story takes place in a safe and familiar setting that young children can relate to, a preschool, with positive adult role models – a parent and a teacher.  The other children exhibit a range of behaviors common to that age group – short attention spans, bravado, timidity, eagerness to be good, curiosity and an abundance of energy.

We hope you will visit our web-site, look around, and tell us what you think!


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